Creating relevant, engaging, original content for your audience on a regular basis is an essential aspect of any content marketing strategy. The more content you create, the more keywords your site will rank for in search results, and the more visitors, leads, and leads you’ll get. The thing is, making fresh new content over and … Read more
Microsoft Bing is adding new annotations to shopping search results, including valid coupon codes for retailer sites. Now don’t worry about missing out on saving money when shopping online. If there are coupons or promotions, Bing will let you know in the SERPs. Microsoft said in a blog post: “Ever wonder if you overlooked coupons … Read more
Google has proposed separating parts of its ad tech business to prevent an antitrust lawsuit by the U.S. Department of Justice, The Wall Street Journal reported. Google is proposing to restructure the company’s auction unit and place online advertising in a separate company owned by search engine parent Alphabet. Depending on the assets involved, this … Read more
No matter what digital platform you use to promote your business, constantly coming up with new content ideas to grab your audience’s attention can be a real challenge. Trending content comes and goes before you hit “publish” on your latest post, so how do you effectively plan your next big marketing campaign? If you’re confused … Read more
SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines. It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant … Read more
Google Ads is rolling out a new dataset to the Insights page that highlights any issues found during diagnostic checks. Diagnostic insights will help you identify issues that prevent your campaigns from showing, cause low engagement, make it difficult to measure conversions, and more. This data can be found on the Insights and Overview page … Read more
There is a common misconception that blogging is the best content strategy for any SaaS company. As much as I love blogs, they’re only one piece of the puzzle – and one part of it isn’t a comprehensive strategy. After working with many SaaS companies over the years, I’ve found that creating a content repository … Read more
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Can a website or network of websites rank with few links and multiple TLDs? Brands built over the last few years indexed in Google News using the “.news” domain, and using a separate domain for the “.reviews” TLD in Google to access featured snippets? How do i do this? As SEOs, what can we learn … Read more
Every time someone types a query into Google, the search engine applies a complex equation to discover exactly what the searcher is looking for. Various factors are included in this prediction algorithm, but one important factor is the location of the searcher. Google is very aware of the importance it places on local search. Great … Read more
Google has announced that it will roll out a new algorithm update next week called useful content updates. It’s designed to elevate content written for people and degrade content written primarily for SEO. Unlike recent product review updates for specific types of pages, helpful content updates are site-wide. This means it has the potential to … Read more