What is subject authority and how does it work

What is subject authority and how does it work

You’ve probably heard the term “authority” when it comes to search engine optimization (SEO). But what exactly does this mean? If you already know what it is, you might be thinking, how can I add more authoritative content to my site? Well, first of all, authority refers to the power or influence of a particular … Read more

8 Must-Have Content Guides to Prepare Writers for Success

8 Must-Have Content Guides to Prepare Writers for Success

Brands often turn to freelance writers or marketing agencies to expand content production. But it’s not always a smooth process. One 2021 Semrush Report Share in-house content teams often encounter issues with outsourced writers: Lack of practical experience or knowledge (49%). Low-quality content (42%). Multiple edits (36%). Lack of consistency due to different writing styles … Read more

Google Ads Creative Studio is now available to all advertisers

Google Ads Creative Studio is now available to all advertisers

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. For many businesses, delivering relevant ads to customers at scale is prohibitively expensive. As a result, they must choose between the effectiveness of highly targeted, customized advertising, or a less customized solution that fits … Read more

Wix integrates with Google URL Inspection API

Wix integrates with Google URL Inspection API

Wix integrates Google’s URL Inspection API directly into the new Wix site inspection tool, giving users an easy way to achieve and maintain good search results. Users can now view insights into how Google indexes websites and debug technical issues like structured data site-wide. Search Console URL Inspection API In January 2022, Google announced a … Read more

Google confirms bug affecting ads and analytics reporting

Google confirms bug affecting ads and analytics reporting

Google has confirmed that there are errors affecting advertising and analytics product reporting. The issue is still ongoing and there is no word on when it will be fixed. Google’s advertising liaison Ginny Marvin confirmed the vulnerability at 1:48 PM ET on July 15. There is an ongoing issue with Google Ads products and Google … Read more

The aftermath of the August 8 Google outage

The aftermath of the August 8 Google outage

Google experienced a major outage this week that affected Search and Maps. Publishers and SEOs have also reported problems with search indexing. The issue appears to be largely resolved, although some pockets still reported persistent issues earlier today. Rank break Many reported a ranking break, and some believed it was due to ranking updates. a … Read more

The pros and cons of deepfake technology in digital marketing

The pros and cons of deepfake technology in digital marketing

Deepfake technology is changing the way people look at digital marketing. While marketers are still in the early stages of experimenting with deepfakes and deepfake technologies, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a kind of “deep learning”. Deep learning is a type of machine learning that allows computers … Read more

Google brings optimization scores to Performance Max campaigns

Google brings optimization scores to Performance Max campaigns

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers can now quickly and easily identify areas for improvement before a Performance Max campaign goes live. Additionally, the newly added description will help answer questions about how the campaign will perform after launch. Here are all the details … Read more