Google Ads Creative Studio, a tool for creating unique ads at scale, is out of…
SEO
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Wix integrates with Google URL Inspection API
Wix integrates Google’s URL Inspection API directly into the new Wix site inspection tool, giving…
Content
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SEO and local market orientation for international expansion
In my last column, I talked about the business benefits of an international SEO strategy,…
PPC
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Google confirms bug affecting ads and analytics reporting
Google has confirmed that there are errors affecting advertising and analytics product reporting. The issue…
SEO
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The aftermath of the August 8 Google outage
Google experienced a major outage this week that affected Search and Maps. Publishers and SEOs…
Content
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The pros and cons of deepfake technology in digital marketing
Deepfake technology is changing the way people look at digital marketing. While marketers are still…
PPC
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Google brings optimization scores to Performance Max campaigns
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization…
Content
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7 Ways to Generate Content Ideas Using AI Writer
Creating relevant, engaging, original content for your audience on a regular basis is an essential…
SEO
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Microsoft Bing adds coupon codes to shopping searches
Microsoft Bing is adding new annotations to shopping search results, including valid coupon codes for…
PPC
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Google proposes breaking up ad tech business to prevent antitrust lawsuits
Google has proposed separating parts of its ad tech business to prevent an antitrust lawsuit…