PPC

Most small businesses are looking for ways to maximize their marketing dollars. Here are five strategies for making the most of your budget. 1. Stick With What Works There’s no time limit on utilizing a great campaign. If your current advertising and marketing strategy is effective, continue to run with it. If your audience is … Read more

Remarketing has become ubiquitous on the web, as users often complain of endless ads chasing them across the web after viewing a product once. However, when used properly, remarketing remains an effective tool for paid media marketers in all walks of life. If you’ve tried remarketing and haven’t seen a return, I’d like to share … Read more

Some people still think that Facebook ads are not a good channel for generating conversions, but they drive many low-value impressions and clicks. This stereotype stems from the fact that Facebook is still seen as a platform that people primarily use to connect with friends and family, rather than where we “do business.” As a … Read more

You’ve noticed a drop in search volume. Is there a reason to panic? Yes. You may miss out on potential business opportunities. Every click your business misses means your competitors are taking customers away from you. about only 3% For website visitors who convert, it’s even more important to capture those clicks in the first … Read more

Organizations of all sizes and industries can learn about and explore the world of programmatic advertising. But for those who may have more limited resources (and time), knowing where to start can be tricky. Read on to learn how to embrace and start building your business’ programmatic advertising strategy. What is programmatic advertising? Programmatic advertising … Read more

Managing paid search and paid social requires a significant strategic shift. One of the biggest is understanding that paid search is good for old entities and paid social is good for new things. That said, sometimes new campaigns or ad groups don’t run for good reason. In this Ask The PPC, we’ll address that. Rafiwa … Read more

Google Ads has begun rolling out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local campaigns to Performance Max. Earlier this year, Google announced that it would discontinue smart shopping and local events because the Performance Max offered the same basic functionality. Google will automatically upgrade campaigns to Performance Max around the … Read more

New custom bidding options in Google Display & Video 360 will allow advertisers to leverage data from Google Analytics 4 (GA4) properties and optimize bids for attention. As marketers and agencies increasingly turn to automation, Display & Video 360 allows advertisers to automate some of their ad campaigns while customizing their bidding strategies. Here’s more … Read more