SEO News Letters

In addition to any PPC work, it’s worth setting up a companion remarketing campaign. Many times, campaigns target all users with the same ad and the same bid—users seeing your ad for the first time and users who have seen your ad before, or those who have already visited your site through other channels. However, … Read more

The programmatic arms race with Google continues. Two other demand-side platforms (DSPs) have already de-supplied Google’s Open Bidding to advertisers. Yahoo and Amobee followed The Trade Desk’s lead in deprecating Google Open Bidding on their platforms in February. So what exactly does this mean for advertisers? Let’s dive into the motivation and impact of these … Read more

Growth marketing and growth hacking are terms you hear a lot. There are even positions and functions dedicated to “growth hacking.” But what does growth marketing actually mean? Simply put, growth marketing is finding the right customers and attracting them to your business. These are the people most likely to buy from your brand—whether they’re … Read more

Now that RSA (Responsive Search Advertising) has replaced ETA (Extended Text Ads) in Google Ads, it may be time to rethink your strategy for optimizing your ads. Optimizing RSA takes a completely different approach than what most advertisers have been doing for years. While you still want to use a similar approach to deciding which … Read more

The basic definition of Ad Rank has not changed over the years. Ad rank is the value that determines your ad’s position relative to other ads in Google Search. While we all know that ad position is a major factor in your ad targeting, what exactly are these factors? What is involved in the calculation … Read more

Working for an ad tech brand has been one of the most amazing phases of my career as a master organic marketer. When I joined Optmyzr over two years ago, I had no idea I would have learned so much about PPC advertising in such a short period of time. Between our clients, my colleagues, … Read more

Getting started with a paid social media strategy can be daunting and time-consuming. As a leader in social media advertising (say three times faster), we often have clients asking us if we can fix their existing campaigns to improve ROI. question? They didn’t step back and focus on the overall strategy. They jump into social … Read more