Google Ads is rolling out some new features, including a way for businesses to easily create video ads. Google Ads Liaison Ginny Marvin announced that video creations are now available in the Asset Library: We’ve been working on making it easier for businesses of all sizes to create high-quality video ads. Video creation is now … Read more
Over the past few years, COVID has changed the way businesses host special events and engage with customers and communities. Special events have changed, and time-sensitive activities have a more flexible virtual perspective. Raising awareness and gaining engagement through paid search and social advertising is exactly in line with promotions. Think of business event promotions … Read more
Display advertising is no longer the remarketing afterthought of the past. Powerful ideas paired with clever positioning can spark the desire to deal and pre-qualify prospects with vital insights. No one wants to hinder a movement in the setting. That’s why this month’s Ask the PPC issue is a great one for anyone looking to … Read more
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. For many businesses, delivering relevant ads to customers at scale is prohibitively expensive. As a result, they must choose between the effectiveness of highly targeted, customized advertising, or a less customized solution that fits … Read more
Google has confirmed that there are errors affecting advertising and analytics product reporting. The issue is still ongoing and there is no word on when it will be fixed. Google’s advertising liaison Ginny Marvin confirmed the vulnerability at 1:48 PM ET on July 15. There is an ongoing issue with Google Ads products and Google … Read more
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers can now quickly and easily identify areas for improvement before a Performance Max campaign goes live. Additionally, the newly added description will help answer questions about how the campaign will perform after launch. Here are all the details … Read more
Google has proposed separating parts of its ad tech business to prevent an antitrust lawsuit by the U.S. Department of Justice, The Wall Street Journal reported. Google is proposing to restructure the company’s auction unit and place online advertising in a separate company owned by search engine parent Alphabet. Depending on the assets involved, this … Read more
Google Ads is rolling out a new dataset to the Insights page that highlights any issues found during diagnostic checks. Diagnostic insights will help you identify issues that prevent your campaigns from showing, cause low engagement, make it difficult to measure conversions, and more. This data can be found on the Insights and Overview page … Read more
In addition to any PPC work, it’s worth setting up a companion remarketing campaign. Many times, campaigns target all users with the same ad and the same bid—users seeing your ad for the first time and users who have seen your ad before, or those who have already visited your site through other channels. However, … Read more
The programmatic arms race with Google continues. Two other demand-side platforms (DSPs) have already de-supplied Google’s Open Bidding to advertisers. Yahoo and Amobee followed The Trade Desk’s lead in deprecating Google Open Bidding on their platforms in February. So what exactly does this mean for advertisers? Let’s dive into the motivation and impact of these … Read more