If you are looking for sustainable growth opportunities and meet the following criteria, you are in the right place. Your agency hasn’t hit the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not the most profitable product for your agency. These are the main factors contributing to the PPC … Read more
Remarketing has become ubiquitous on the web, as users often complain of endless ads chasing them across the web after viewing a product once. However, when used properly, remarketing remains an effective tool for paid media marketers in all walks of life. If you’ve tried remarketing and haven’t seen a return, I’d like to share … Read more
The evolution of this strategy has changed tenfold since Google Ads first rolled out retargeting in 2010. It is no longer a question of whether redirects should be used; it is how You should use it. Whether you’re new to the marketing industry or a seasoned professional looking to improve your remarketing skills, this article … Read more
“I’ve never seen a kid slacking off so hard.” A teacher once said this to my parents. However, she did not mean to belittle. She was very impressed with me. I stayed after school and automated an Excel sheet so that I was responsible for data entry for the yearbook class in half the time. … Read more
If you’ve been using Google Ads/AdWords for a while, you know it’s great for targeting intent. By advertising on keyword searches, you can advertise your product or service to someone exactly when they are looking for it. But the “one-size-fits-all keyword” is losing its potency. Not because keyword targeting isn’t working, but because Google Ads … Read more
Google is testing more local serving ads for each set of search results, three ads on a page instead of two. Google’s advertising liaison, Ginny Marvin, confirmed the test, saying it was designed to increase consumer confidence in LSA: To confirm, this is an experiment. We are conducting a small test to understand the value … Read more
Google is delaying the deprecation of third-party cookies in Chrome for another year, and plans to begin phasing them out in 2024. This is the second extension to Chrome’s support for third-party cookies, which Google originally planned to discontinue this year. The plans changed again last year when Google extended the deadline to 2023. Now, … Read more
It’s no secret that software is a major driver of modern business. Today, technology infrastructure is the foundation upon which services are built, and today you cannot survive, let alone compete, without a robust software support system, which is basically a foregone conclusion. However, every decision you make to improve your organization has pros and … Read more
As marketers, our mission is to create awareness, demand and authority for the brands we represent. We want our users to think we are the best in the business. Some common ways we can build awareness and brand authority include: Promote positive perception of the brand. Explain how users can benefit from the product. Demonstrate … Read more
In another turmoil in the market, Netflix announced it had chosen Microsoft as its advertising partner and sales partner. Microsoft Chairman and CEO Satya Nadella confirmed the news via Twitter on Tuesday, July 13. While Microsoft celebrates this successful partnership, it’s the latest example of Google failing in the advertising market. A brief timeline of … Read more