One in five bloggers report strong marketing from their blogs – twenty two%. That’s it — and that percentage has been steadily declining for the past three years. It can’t be true, can it? Why don’t the vast majority of bloggers deliver strong marketing? My theory is that the content marketing industry has a lot … Read more
The number of online surveys has increased dramatically over the past decade, according to Pew Research Center. From short social media polls to lengthy feedback forms, it has never been easier to survey your target audience and find out what they think. You have a lot of options for free survey makers. That’s the good … Read more
It’s no secret that content takes time. However, some marketers are so focused on reducing time and cutting corners to “get something” that they end up with lose go out. What have they lost? The inherent power of high-quality content can help you: Rank in Google. Build trust with consumers. Earn leads. Convert leads. At … Read more
When thinking about optimizing your content, your top priority should be search intent. Think about how many times you’ve typed something almost gibberish into Google, and Google totally understands what you mean. It’s something we might take for granted, but it’s exactly why search intent is so important. Monthly search volume is good, but since … Read more
So, are you ready to get into wheat beer, sausage and potatoes? I have good news for you! With its large and affluent consumer base, Germany is an attractive market for many businesses. But there is a small problem: you need to localize. What is localization, you ask? Well, it has a lot to do … Read more
Is aligning SEO goals with multiple teams and departments like herding cats? To add fuel to an ever-extending timeline, you may have uninformed stakeholders who also need to provide their input. Marketing, SEO, and content teams share many of the same goals, but how aligned are you in creating timely and consistently effective content? Time … Read more
Are your Instagram posts not delivering the expected results? Then maybe you need to think about re-strategizing and developing a content plan. A content plan can help guide how you publish your content, make sure you hit certain goals and help your content perform better. In this guide, you’ll learn how to create a content … Read more
Brands often turn to freelance writers or marketing agencies to expand content production. But it’s not always a smooth process. One 2021 Semrush Report Share in-house content teams often encounter issues with outsourced writers: Lack of practical experience or knowledge (49%). Low-quality content (42%). Multiple edits (36%). Lack of consistency due to different writing styles … Read more
In my last column, I talked about the business benefits of an international SEO strategy, the first of which is to complement your broader global strategic plan. This is a key adjustment, especially if you plan to deploy your website to target these markets. Managing multiple global websites not only requires resources to create and … Read more
Deepfake technology is changing the way people look at digital marketing. While marketers are still in the early stages of experimenting with deepfakes and deepfake technologies, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a kind of “deep learning”. Deep learning is a type of machine learning that allows computers … Read more