Are your Instagram posts not delivering the expected results?
Then maybe you need to think about re-strategizing and developing a content plan.
A content plan can help guide how you publish your content, make sure you hit certain goals and help your content perform better.
In this guide, you’ll learn how to create a content plan to increase brand presence and conversions on Instagram. You’ll also learn some useful tips to help boost your content.
1. Define your goals
The first thing you need to do is create your Instagram goal.
What do you want to accomplish? Is it to grow your audience, increase engagement or generate sales?
Once you’ve nailed your plans, you’ll be better prepared to prepare your content to achieve those goals.
You can then set up key performance indicators (KPIs) to mark the different points of analysis you want to observe alongside your Instagram campaign.
Once you’ve chosen your goals and some KPIs, it’s helpful to break down your goals into different milestones that you want to achieve along the way.
For example, let’s say you want to increase your audience by 20% by the end of the quarter.
What milestones can you mark on the way to that goal? What types of content, topics or content series can you create to increase engagement?
Now that you’ve done some brainstorming, it’s time to start building your content calendar.
2. Plan your content calendar
A content calendar is important because it’s your roadmap, guiding your path, helping you reach your goals, and setting end dates for events.
This way, you’ll know when your goals have been achieved and can repurpose and analyze ways to improve your content strategy for your next campaign.
Additionally, a content calendar can help keep ideas and events organized, help you identify any content gaps, and help build consistency (which is critical for Instagram).
When creating a content plan for the current month, quarter, or recent event, it can be helpful to map out what days of the week you want to talk about.
Next, choose a topic and then form the correct title.
Breaking down content planning into smaller actionable steps makes it easier to create a content calendar.
Then, if you have your goal, subject and title, you can move on to the next step: create the necessary images or videos.
Finally, you can compile your subject, publication date, and title and hashtags into a simple Google, Word or Excel document for easy copy and paste when you’re ready to arrange your content.
Bonus Tip: Align Your Content With Your Marketing Plan
If you already have some marketing plans, now is the perfect time to incorporate them into your marketing campaigns. For example, maybe you have a new product launch.
You can then create a content series for this. Create several posts to tease the product launch, include giveaways, influencer videos to promote your products or use them with them, and market the benefits.
Events or holidays are another great way to engage consumers and convert more consumers into customers.
If you have an event coming up, you can create a campaign and discuss the speakers involved, the products that will be there, or the awesome handbag you’re giving away at the event.
Holidays are another fun and positive way to get customers talking about your brand. Holiday giveaways or deals are another way to increase brand awareness and attract followers.
3. Maintain a consistent theme and tone
Creating a tone or branding guidelines can be an effective way to ensure a consistent post. You also want to maintain a similar theme throughout your post, including styles, fonts, and colors.
For inspiration, you can look at your website, content, and logo to help create an appropriate tone and theme for your post.
also, Instagram The tools in the story can help you get a color scheme that goes well with your brand.
You also need to consider how your image and video content will look. Consider a consistent angle or filter to set the right tone and look for your content.
It’s also important to consider your messaging, whether it’s captions, comments, or responses to direct messages.
For how to respond to consumers on Instagram, especially when you have multiple people replying to comments and messages, it’s critical to have standard operating procedures in place to ensure it fits the brand’s tone.
4. Show your creativity
IG is more than just a photo-sharing app. There are many different ways to create content for Instagram that will highlight your brand and increase engagement.
Let’s talk through them and share some tips on when to use them.
As you know, Instagram has pictures. Pictures are a great way to showcase a product. It’s also great for sharing quotes, asking your answers in image captions, or promoting offers or giveaways.
Videos are a great way to show what’s coming or create a product trailer. You can also use the video for commercial BTS and show how best to use your product.
You can use Instagram Reels or short videos to showcase products, share stories, and grow your audience.
IGTV or Instagram TV are longer videos on the Instagram feed. Brands use these to describe specific topics in greater depth.
Shopping on Instagram allows consumers to buy your products through your photos and videos.
Brands can create product tags and product launches, and consumers can buy products directly through Instagram.
Customers can then visit your website without taking steps to leave Instagram. Instead, they can make quick purchases through the app.
Stories are 24-hour photos or videos (unless you add them to your profile’s Highlights) where you can share posts from your profile or post new content. This is a popular way to gain more followers and engage with consumers.
User-generated content or content created by influencers, customers, or other users is a great way to extend your reach to different audiences and further promote your products.
If a new product is promoted by people they already follow, people will be more interested in learning about it.
Likewise, it can help build trust with new consumers of your brand if they see posts from customers who already like it.
But what content goes viral? It can be beneficial to see what your competitors are creating on Instagram and put your brand’s unique style on it.
5. Create compelling subtitles and CTAs
While having high-quality images and engaging videos is great, captions and calls to action are still important.
If you attract consumers with your image or video, you want to attract them with your headline and CTA.
Taking the time to develop the right CTA to ensure consumers follow your page, engage with your posts, or buy your product is critical.
6. Choose the right label
It’s also important to research and choose the right hashtags to ensure your posts reach your target audience and some new audiences who might be interested in your brand.
Hashtags enable your content to reach users outside of your profile. When you create content for specific hashtags, pay attention to which posts perform particularly well.
This way, you can create future posts for specific hashtags, increasing the visibility of your content.
7. Know the best time to post
Planning your posts ahead of time can help take some of the stress out of your social media strategy.
You can use Meta Business Suites to schedule posts for Facebook and Instagram and set posts for a week or a few weeks.
If you’re not sure when to post, they’ll suggest a date and time when analytics indicate you’ll get the most engagement and views.
Although, it’s beneficial to do some specific research on your industry to see the best times and dates to post.
An important thing to keep in mind when planning your content is the upcoming holidays.
Are you going to post to celebrate the holiday, use the holiday as a promotion or giveaway, or choose not to post at all on that day?
Whatever you choose, it’s important to keep the holidays in mind.
8. Measure results and adjust
Instagram Insights, either on the app or through Meta Business Suites, displays statistics on how many views a post gets, as well as post engagement, to help you understand which types of content perform best. You can view likes, shares, comments and saves of your content.
Brands can also use Insights to get metrics on paid campaigns. Insights are a great way to see trends so you can adjust your content strategy.
You can also view your followers’ metrics to see how much you’ve received, how old your followers are, and when they’re most active online. In this way, you can adjust the timing of your postings to ensure better engagement with your audience.
Content planning is the best way to help increase Instagram reach and engagement.
Creating a content calendar inspired by current marketing goals and tailoring content with themes powered by metrics is the best way to help achieve your goals.
Featured image: alinabuphoto/Shutterstock