Is aligning SEO goals with multiple teams and departments like herding cats?
To add fuel to an ever-extending timeline, you may have uninformed stakeholders who also need to provide their input.
Marketing, SEO, and content teams share many of the same goals, but how aligned are you in creating timely and consistently effective content?
Time to try the perfect SEO intro.
On June 22, I hosted a webinar with Ajay Rama, CEO of Alps.ai. He demonstrates how to create a well-coordinated brief to seamlessly connect your team, elevate your content program, and outperform your competition.
Here is a summary of the webinar.
To access the entire presentation, please fill out the form.
The challenges of producing high-performance content
These creations may become more challenging as you scale.
Many companies struggle to stay on track, resulting in a drop in content quality.
- Content quality is highly subjective and difficult to measure because it varies from person to person, depending on the ability of the content author.
- Subject research takes too long and the quality of research varies.
- Multiple stakeholders make aligning and executing the vision a challenge.
What does that require?
One brief introduction is the solution to scaling challenges.
[Create the perfect content brief] Access the webinar now →
In fact, very few companies use content profiles.
Even if they use it, it’s not comprehensive, advanced enough, or doesn’t provide the benefits the organization needs.
What an effective content brief covers and steps to perform
A well-structured presentation can boost your overall content performance.
Three steps address various aspects of the core pillars that make up solid content.
[Discover the 3 core pillars of content creation] Access the webinar now →
Step 1: Research user needs
Before you start writing, research the keyword landscape of your topic. You need to understand the queries people enter into search engines.
Once you know this, you can finalize the keywords you should use to optimize your content.
First, create a list of keywords you want this page to rank for.
- Primary keyword.
- Keywords are supported.
[See examples of each] Access the webinar now →
Step 2: Conduct Competitive Research
The next step is to create high-quality content.
Competitive research can help you build high-quality content. You can do this by knowing the following:
- What competitors are covering.
- title and title.
- Top Questions.
- subtopic.
- How competitors optimize their content.
- words and phrases.
- Optimized elements.
Aim for at least seven pages of comprehensive research.
Step 3: Refine Your SEO Outline
Learn the elements of how you plan to communicate your content to search engines.
This can be achieved by:
- Keyword targeting.
- Solve user queries.
- Identify and locate SERP packages.
[Dive deeper into each step] Access the webinar now →
This is what your content profile should look like.
Structured research will allow your team to focus on the creative aspects of content creation without wasting time on operational details.
[Slides] How We Created the Perfect SEO Profile, Enabling Teams and Beating the Competition
Here is the presentation:
Join us for our next webinar!
Upgrade Your Content Strategy – 5 Steps to SEO Success
Do you know how to scale and run a successful enterprise SEO strategy? We did it and we’ll show it to you!
Learn how to create, scale, and measure content that provides the best ROI for your SEO efforts.
Image Source
Featured image: Paulo Bobita/Search Engine Magazine