Creating relevant, engaging, original content for your audience on a regular basis is an essential aspect of any content marketing strategy. The more content you create, the more keywords your site will rank for in search results, and the more visitors, leads, and leads you’ll get. The thing is, making fresh new content over and … Read more
No matter what digital platform you use to promote your business, constantly coming up with new content ideas to grab your audience’s attention can be a real challenge. Trending content comes and goes before you hit “publish” on your latest post, so how do you effectively plan your next big marketing campaign? If you’re confused … Read more
There is a common misconception that blogging is the best content strategy for any SaaS company. As much as I love blogs, they’re only one piece of the puzzle – and one part of it isn’t a comprehensive strategy. After working with many SaaS companies over the years, I’ve found that creating a content repository … Read more
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Can a website or network of websites rank with few links and multiple TLDs? Brands built over the last few years indexed in Google News using the “.news” domain, and using a separate domain for the “.reviews” TLD in Google to access featured snippets? How do i do this? As SEOs, what can we learn … Read more
Did you know that 43% of people admit to just skimming blog posts? Surprised? This is one of the interesting statistics published by Impact. Which blogger would want their readers to look through their content quickly to get a general idea and leave their page within seconds, given that they have put so much effort into … Read more
I have been blogging for years now. I would not say it has been an easy journey, but it has certainly been entertaining. Blogging also gives me the opportunity to share my ideas and experiences that I have gathered over the years. And one key thing I have learned is that you need the right … Read more
When an Internet user types something in Google’s search box, they might be least bothered about knowing why one webpage ranks #1 and another comes at the bottom of Page 5. They are most likely to find what they are looking for among the first few search results, with the tiniest percentage of visitors reaching … Read more
Duplicate content is not good for SEO. But what causes duplicate content and how do one find out duplicate content within a site? Here’s how. According to Google, when a site has duplicate content, it brings down the relevancy of the website. But, many a times, duplicate content on a website occurs because of webmaster’s … Read more