The B2B industry can be niche and specific, which can lead some to feel that they need to be experts in order to create a successful content strategy. What if I told you that with a little practice and minimal resources, you can strategize like an insider? Interviews (if done correctly) can really be a … Read more
“I’ve never seen a kid slacking off so hard.” A teacher once said this to my parents. However, she did not mean to belittle. She was very impressed with me. I stayed after school and automated an Excel sheet so that I was responsible for data entry for the yearbook class in half the time. … Read more
So, you are starting a business or designing a logo for a local brand. Excellent. Congratulations! Now is the time to start the sometimes time-consuming, meticulous and costly job of creating a brand identity. But it doesn’t have to be that difficult or expensive. There are many platforms that can help you create a unique … Read more
These are the best of times and the worst of times for content marketers. They know that creating high-quality content will drive their success, but finding talented writers seems to be getting harder and harder. With people spending more time online than ever due to lockdowns and work-from-home requirements, many organizations discovered last year that … Read more
Third-party cookies are about to disappear As you can see, GA4 doesn’t track third-party cookies; its focus will be on first-party cookies. Privacy is one of the main reasons why third-party cookies are being phased out. What is the difference between first-party cookies and third-party cookies? Why does this matter? first party cookies A cookie … Read more
There’s an old adage in the marketing world, “content is king.” This has been true for as long as SEO has been around, and probably goes back further into the general marketing realm. But the adage is simple, but leaves a lot of room for interpretation, i.e. what content? In those early SEO days, that … Read more
If you’ve been using Google Ads/AdWords for a while, you know it’s great for targeting intent. By advertising on keyword searches, you can advertise your product or service to someone exactly when they are looking for it. But the “one-size-fits-all keyword” is losing its potency. Not because keyword targeting isn’t working, but because Google Ads … Read more
What makes SEO work exciting? For many, it’s about weighing Google’s key ranking factors or cracking the mysteries of the search algorithm. For some, it may be about helping businesses grow and prosper in the digital age. But for Shay Harel, CEO and founder of Rank Ranger, it’s been able to work with a talented … Read more
![Increase your visibility with real estate content marketing [Ebook]](https://i0.wp.com/seonewsletters.com/wp-content/uploads/2022/08/Increase-your-visibility-with-real-estate-content-marketing-Ebook.jpg?fit=1600%2C840&ssl=1)
Almost all real estate purchases start online. But the journey from browsing to buying is long, difficult and emotional. Content is your key to keeping your head clear as your prospects make decisions. “With so many online interactions starting, the trust-building process begins before you even meet or talk to your customers. Whether it’s organic … Read more
Google is testing more local serving ads for each set of search results, three ads on a page instead of two. Google’s advertising liaison, Ginny Marvin, confirmed the test, saying it was designed to increase consumer confidence in LSA: To confirm, this is an experiment. We are conducting a small test to understand the value … Read more