SEO

So, you are starting a business or designing a logo for a local brand. Excellent. Congratulations! Now is the time to start the sometimes time-consuming, meticulous and costly job of creating a brand identity. But it doesn’t have to be that difficult or expensive. There are many platforms that can help you create a unique … Read more

Third-party cookies are about to disappear As you can see, GA4 doesn’t track third-party cookies; its focus will be on first-party cookies. Privacy is one of the main reasons why third-party cookies are being phased out. What is the difference between first-party cookies and third-party cookies? Why does this matter? first party cookies A cookie … Read more

What makes SEO work exciting? For many, it’s about weighing Google’s key ranking factors or cracking the mysteries of the search algorithm. For some, it may be about helping businesses grow and prosper in the digital age. But for Shay Harel, CEO and founder of Rank Ranger, it’s been able to work with a talented … Read more

This post is sponsored by Bright Data. The views expressed in this article are those of the sponsors themselves. Wondering how to easily beat the competition without adding another tool to your marketing stack? You can get answers about how your competitors beat you for free. Where? how? In the SERP data on the SERP. … Read more

Remember life before the internet became widespread? If you wanted to know who was the head coach of the Detroit Pistons in 1986, or the migration habits of European turtledoves, what would you do? You have to rely on your own memory (fragmented at best), ask a friend (probably unreliable) or take a trip to … Read more

The synergy between paid search (SEM) and organic or organic search (SEO) remains a hot topic as businesses can reap many benefits from their synergy. From relying on organic results to offset paid search costs, to using paid search targeting settings, to tailoring results for different audiences, opportunities abound for organic and paid search synergies. … Read more

What does it take to scale and run a successful enterprise SEO campaign? It takes research, planning and strategy – and possibly some tears. However, a key component of effective SEO is understanding the intent behind search terms. Armed with this knowledge, you can create content that meets the needs of your prospects and customers. … Read more

As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on the searcher experience. Whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates … Read more

Google’s Multitasking Unified Model (MUM) algorithm is now able to identify when multiple high-quality sources agree on the same fact. This MUM update is part of a major effort to improve online information literacy. A Google-backed survey conducted by the Poynter Institute found that 62 percent of respondents encountered false or misleading information on a … Read more

Search isn’t just about matching keywords – even more so when we’re talking about semantic search. Semantic search is about finding the right information for the searcher at the right time. It’s not just about finding the right keywords and concepts and speculating about how searchers will interact with the results. Artificial intelligence (AI) re-ranking … Read more