This post is sponsored by Bright Data. The views expressed in this article are those of the sponsors themselves.
Wondering how to easily beat the competition without adding another tool to your marketing stack?
You can get answers about how your competitors beat you for free.
Where? how?
In the SERP data on the SERP.
What are SERPs? How does it help me beat the competition?
A Search Engine Results Page (SERP) is the result that appears when you search for anything on a search engine like Google, Bing, etc.
SERP data is the information that resides in each individual result on the SERP.
This data is free-to-view public web data that can help you improve and enhance your position in global search engines.
You can extract SERP information from paid and organic search results and get a complete picture of what your competitors are doing.
You can use the SERP to:
- Discover hidden trends.
- Improve paid advertising.
- Expose content gaps.
- See how content is performing in different regions.
But how can you easily find this information to improve your content?
collect it automatically by an SERP scraper.
Get data now so you can start building your SEO strategy faster.
Easily collect free competitor information with SERP Scrapers
SERP scraper or SERP AI can easily and automatically collect SERP data from different search engines.
Long story short, due to the different factors that affect the SERPs, such as location, search history, and devices, there is a huge amount of data to collect.
These ever-increasing factors continue to make manual SERP data collection difficult.
and SERP scraperyou no longer need to do it manually.
Instead, these SERP AIs allow you to automate the data collection process while ingesting web data in real-time from a myriad of disparate sources to collect massive amounts of data.
In turn, as the size of the job increases, you can gain a deeper understanding of your competitor’s research – saving time overall.
Automate competitor research and free up bandwidth with SERP Scrapers
To fully automate SERP data collection, companies are running their SERP scrapers over a public web data collection infrastructure.
SERP scraper automation can help you:
- See now which SERP content is working for your competitors.
- Geotarget requests from users to learn about different targeting techniques.
- Understand SERP intent from every angle, right down to how the device meets user needs.
- Unlock content behind walls that block search engine bots, such as captcha solutions.
How to Set Up Your Own SERP Scraper
Some companies create their own SERP crawlers from scratch, but this can be a time-consuming option.
Fortunately, there are other faster options.
Using the SERP API
Many internet data providers offer SERP API Collecting web data from results pages requires little coding experience.
These tools are specially designed for all major search engines and automatically extract data from results pages.
Once you’ve chosen a SERP scraper, it’s time to configure the AI and start accessing free competitor data.
Configure your study parameters
Using your SERP API dashboard, you will be able to specify different parameters for search requests, customizing your workflow and data needs.
You can choose specific parameters for your crawl, such as:
- Geolocation.
- language used.
- Search filters.
- Safe Mode SERP.
- equipment used.
- SERP features such as maps, shopping, hotels, flights, news, and more.
Increase SERP access
Similar to the data collection infrastructure, some SERP AI tools have unlocking technology that can help you crawl like a human.
Your crawler should be able to bypass CAPTCHA checks to help you get a complete competitor segmentation.
Set up automatic algorithm updates
The SERP API you choose should be able to update when search engines make changes to the results page.
This is especially useful given that the structure and algorithms of the SERPs are constantly changing, and new features are being added to these pages with increasing frequency.
If your crawler is not up-to-date, it will either return inaccurate data or be unable to read the page and serve the requested data.
What to look out for if you create an internal SERP Scraper
If you’re creating a scraper in-house, you’ll need to manually update the scraper’s code on a regular basis to make sure it matches the structure of your website.
However, when using the network data provideryou don’t need to worry about this process.
Providers typically monitor all major search engines for changes and update their crawlers accordingly to ensure accurate and uninterrupted real-time data collection.
How to Compile SERP Data with SERP Scraper – A Simple Example
Suppose you want to collect public network data for hotels, including prices, availability, reviews, and more.
How to Manually Conduct a Hotel Competitor SERP Research
if you want Manually research this SERPGoogle Search, and Google Travel are great tools for discovering free research and data.
- Enter the hotel name into a Google search.
- Note the initial details in the generated knowledge graph, such as reviews, specific arrival and departure dates, and number of guests.
- Compare prices to see what competitive packages you can offer to compete.
- Discover booking popularity to drive your own events and sales.
- Continue to manually dig deeper and discover more data.
From here, you can start creating your strategy, which will open up more avenues to manually research more options and data points.
How to Automate a Hotel Competitor SERP Research
With the SERP API, you can automate all of this.
- Steps 1 – 5 are done by the SERP API and include new parameters such as price comparison, date, guest age, whether to include free cancellation, etc. to collect additional price combinations.
Competitor research is done for you, so you can start developing your new strategy.
Examples of these searches can be found here.
Make it easy: Let us scrape the SERPs for you
Fundamentally, in today’s world, SERP data provides digital marketers with the building blocks and direction to improve their rankings in global search engines. Therefore, a large amount of public network data is required.
To automate this web scraping process, companies are using SERP scrapers designed by web data providers to extract accurate results from the web in real-time, which significantly improves the manual process where this task originated.
Overall, with the help of web data providers, collecting large amounts of SERP data is more manageable than it was a few years ago, and now, companies can sit back and watch the data roll in – saving time and effort, and helping companies in the long run Focus on what matters most: insight.
For more information on how web data collection can help your business, visit bright data.
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