Every time someone types a query into Google, the search engine applies a complex equation to discover exactly what the searcher is looking for. Various factors are included in this prediction algorithm, but one important factor is the location of the searcher. Google is very aware of the importance it places on local search. Great … Read more
Planning and executing a great SEO strategy is critical to any digital marketing campaign. However, this work requires data to tell a story that resonates with our clients. But poring over large numbers can be tedious and exhausting. This is where data visualization comes in. Data visualization takes your data (numbers) and places it in … Read more
Boolean searches contain a specific set of search operators related to the logic inherent in the word and, orand no. Even though they’re three simple words, their impact on search results—and the usefulness of Boolean SEO-related searches—can’t be overstated. These search operators are used as conjunctions, allowing compound words to search (And), broaden the search … Read more
Upcoming updates will continue Google’s efforts to showcase more helpful, in-depth reviews based on first-hand expertise in search results. The timing of Google’s next product review update aligns with the conclusion of the just-announced helpful content update. When you add the July product review update, that’s three Google algorithm changes confirmed in a month. Google … Read more
Consumer needs and behaviors are likely to change dramatically due to the current economic environment. However, one thing remains consistent: They always turn to SEO to help them survive and thrive. In fact, savvy businesses can capitalize on this opportunity by recognizing this shift (pivot) and adjusting their content strategies to meet demand. SEO Insights … Read more
Off-page SEO is one of the most difficult parts of digital marketing. It can feel like there are more ways to get it wrong than to do it right. Somewhere between the advice to “do this, not that” are useful approaches for promoting websites that won’t give cause to looking over one’s shoulder. Off-page SEO … Read more
Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated content policy document. Google has added a line to its business profile post content policy, under a section that warns users to avoid spam. To the list of things users should avoid posting in their business profiles, Google … Read more
Google’s search advocate, John Mueller, said sites are in no rush to move away from dynamic rendering, although a help document says it’s not a long-term solution. Mueller posted a comment on a Reddit thread asking for advice on dynamic rendering vs server-side rendering. The issue arises because of a recent update to Google’s help … Read more
Historically, tensions between the chief financial officer (CFO) and the head of marketing have often resulted from misalignment of long-term and short-term goals. While CFOs are required to submit quarterly financial reports to shareholders, marketers focus more on long-term goals, such as brand value — which can be abstract. Thankfully, the CFO’s role has changed … Read more
How can you help existing webpages get new traction and move up in search rankings? That’s the question posed by Faith in this edition of Ask An SEO. She wrote: “I have a few keywords ranking on the fourth or fifth page of Google. It’s been a year ranking at this position. What should I … Read more