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I’ll give you a guess as to the answer to the nominal question: Is it worth it to get an SEO certification? This is every SEO professional’s favorite response. That’s right: it depends! (If not, this will be a shorter article.) SEO certification can be valuable if you’re new to the industry or expanding your … Read more
The synergy between paid search (SEM) and organic or organic search (SEO) remains a hot topic as businesses can reap many benefits from their synergy. From relying on organic results to offset paid search costs, to using paid search targeting settings, to tailoring results for different audiences, opportunities abound for organic and paid search synergies. … Read more
You’ve probably heard the term “authority” when it comes to search engine optimization (SEO). But what exactly does this mean? If you already know what it is, you might be thinking, how can I add more authoritative content to my site? Well, first of all, authority refers to the power or influence of a particular … Read more
Every time someone types a query into Google, the search engine applies a complex equation to discover exactly what the searcher is looking for. Various factors are included in this prediction algorithm, but one important factor is the location of the searcher. Google is very aware of the importance it places on local search. Great … Read more
Less than five years ago, blogging was a huge marketing focus for the travel community. Not only are SEO bonuses a big draw, but travel blogging is also a very popular format that promises a massive target audience if you find the right niche. While most travel bloggers are still going strong, email marketing has … Read more
Planning and executing a great SEO strategy is critical to any digital marketing campaign. However, this work requires data to tell a story that resonates with our clients. But poring over large numbers can be tedious and exhausting. This is where data visualization comes in. Data visualization takes your data (numbers) and places it in … Read more
This post is sponsored by Hands Off Publishing. The views expressed in this article are those of the sponsors themselves. You just created a brand new website, published a lot of content, and spent a lot of time and money. After 2 days: no traffic. 30 days passed: still no traffic. Rough, isn’t it? But … Read more
Boolean searches contain a specific set of search operators related to the logic inherent in the word and, orand no. Even though they’re three simple words, their impact on search results—and the usefulness of Boolean SEO-related searches—can’t be overstated. These search operators are used as conjunctions, allowing compound words to search (And), broaden the search … Read more
I have always been a writer. Ever since I learned to write with pencil on paper, I’ve been writing stories, poems, plays, and anything that turns my imagination into words. When I discovered blogging, I quickly realized that SEO and writing are a smart mix. Obviously, if I want readers to find my content, I … Read more
Upcoming updates will continue Google’s efforts to showcase more helpful, in-depth reviews based on first-hand expertise in search results. The timing of Google’s next product review update aligns with the conclusion of the just-announced helpful content update. When you add the July product review update, that’s three Google algorithm changes confirmed in a month. Google … Read more