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The basic definition of Ad Rank has not changed over the years. Ad rank is the value that determines your ad’s position relative to other ads in Google Search. While we all know that ad position is a major factor in your ad targeting, what exactly are these factors? What is involved in the calculation … Read more
Working for an ad tech brand has been one of the most amazing phases of my career as a master organic marketer. When I joined Optmyzr over two years ago, I had no idea I would have learned so much about PPC advertising in such a short period of time. Between our clients, my colleagues, … Read more
Getting started with a paid social media strategy can be daunting and time-consuming. As a leader in social media advertising (say three times faster), we often have clients asking us if we can fix their existing campaigns to improve ROI. question? They didn’t step back and focus on the overall strategy. They jump into social … Read more
Importance of Schema markup Many SEO enthusiasts and webmasters ignore the importance of schema markup and structured data. Even if they know its importance, this aspect is not given the importance it deserves. Schema is one of the most famous structured data markup formats. Yet how negligent and uninterested webmasters, in general, are of this format can be gauged from the … Read more
Did you know that the first video on YouTube was uploaded on April 23, 2005? It was an 18-second video titled “Me at the Zoo” and had never been publicly shown before until now. Currently, YouTube subscribers account for almost one-third of the Internet users, numbering billions. Driven by the craze of this powerful video-sharing … Read more
Everyone wants to drive traffic to their website. But why is this website traffic so important? The simple answer is that each visitor to your site represents a business opportunity. Therefore, the larger the numbers, the more opportunities you can capitalize on. It is an important indicator and driver of business growth, especially for a … Read more
When they built a website, not much thought was paid to the hosting web service in a galaxy far, far away. However, with the new revolution that has brought every Jedi online, your choice of web host makes a difference not just to your visibility in the virtual galaxy but how the Google Death Star … Read more
Last week, I woke up feeling low on energy. I didn’t feel like doing anything, not even getting out of bed. I was surprised to see how my mood changed almost instantly when I wore a yellow T-shirt. Yes, colors can have a significant impact on our mood. According to WebFX, nearly 85% of consumers … Read more
If you are still wondering what the hype about website loading speed is, you need to check out the article on Entrepreneur, which calls speed the new SEO for web developers! Given that the whole world and some are online having a well-designed WordPress site isn’t enough anymore. You need to give visitors a satisfying … Read more
I have been blogging for years now. I would not say it has been an easy journey, but it has certainly been entertaining. Blogging also gives me the opportunity to share my ideas and experiences that I have gathered over the years. And one key thing I have learned is that you need the right … Read more