Try Googling “tips to drive traffic to your blog,” What do you find? An innumerable number of blog posts, out of which not all are the ones that you need. But, amidst the crowd, you’ll find what you are looking for. So, what does this mean? There is a lot of bogus content out there. Either the blogger was too bored or had no idea on the topic for which they were going to write, or it is outdated, or all the blog posts you have read say more or less the same thing.
The competition is unimaginably outgrowing, and unless you have some excellent content, your blog will fail to attract traffic. Now you know why those big shots which might be great at business are struggling to drive traffic to their blog.
This is one point where webmasters fail to attract traffic. But, the truth is there is more to it. You can drive traffic only if you can find out where your audiences are. So, here, we are going to examine where you can find some natural and rich traffic and very much necessary for your blogs.
First of all, let us examine this strategy. How cool are you? Or maybe the question should be, when was the last time you reviewed your level of engagement over the social media networks?
As you might be aware, most of you might have tried to generate some traffic by utilizing paid campaigns implemented via Facebook Ads or a similar platform. But, the fact is that if you know the actual rules of blogging, you could generate the same amount of organic traffic through social media marketing channels.
Now you know why we have included “Social Media” as the first point to help you to your way to success.
So, what are we going to do to increase user engagement on social media sites?
Keep track of what’s going on
If you have observed, you might have found that several new features are being made available to social media networking sites to attract, impress, engage and convert people. Instagram and Facebook have come up with stories.
Take your content to them not once but multiple times
You have great content that has performed well. Why not take it to your people more than once? They will be happier. Please post it on different platforms at different times a week and other times a day. People will share, like, and comment, which will ultimately increase the traffic to your blog.
How could we forget this most important tool ever? This is one of the easiest ways to bring the most sought-after traffic to your site. This is one of the things that you should be considering when thinking about driving traffic to your site. When you are doing the keyword research and have the right keywords with you – you are already on the way to reaching out to your customer’s heart.
Are you finding it difficult to do it manually? Why do you want to do it manually and waste your time and effort when some tools are available, such as the SERPS, MOZ keyword explorer, and keyword tool?
Did you know you could drive traffic to a keyword by including it in a particular blog post? But, most of the time, people end up overdoing this by having a lot of keywords beyond the limit.
Here are some simple tips as to where you could include these:
- Alt text on images
- Headlines and titles
- Also, within the body of the content (don’t stuff it too many times)
Also, when it comes to keywords, it would be great if you could use long tail keywords, which is Google’s preferred way. If you still find that your keywords are not driving traffic, you could constantly examine what is preventing you from ranking for the common keywords.
Implement Yoast SEO for WordPress, and this plugin will take you to the factors that are messing up things for you.
The people who have already tried this technique know how it can work wonders.
When you are guest blogging, you are automatically acquiring a site’s audience for yours.
Here are a few things that you should be considering when selecting the blog to which you will submit yours. Let’s not make any mistakes.
The audience matters. You do not want someone who doesn’t belong to your audience category. It would be best if you had the prominent audience of your business – the people who are likely to read yours.
Think about the scenario where you are writing for a site, and you have no idea who the audiences are, and you end up trying to attract audiences that do not matter to you.
If you have unique content, many sites would be ready to allow you to post your link in the guest post criteria and ultimately earn a link back to your site. Also, it is important to ensure that the so-called site would provide you with a link back, or you would be wasting your time.
Also another point to consider when choosing a site is that they have sufficient readers engaging in their site and blogs. If not, then ditch the idea of choosing this particular site. A site with the maximum number of engagements must be selected to get a link back.
Many businesses have been doing this, and this has been one of their greatest strengths in driving traffic organically. Just integrate a video on YouTube related to your post and see the magic for yourself.
Tutorial videos are an excellent factor that people love and are attracted to.
Google has this technique of prioritizing videos when deciding the ranking factors.
So, having a blog post embedded with your video is another way to open up traffic to your site.
These are some simple things you could implement in your day-to-day blogging activities to generate traffic.