When thinking about optimizing your content, your top priority should be search intent. Think about how many times you’ve typed something almost gibberish into Google, and Google totally understands what you mean. It’s something we might take for granted, but it’s exactly why search intent is so important. Monthly search volume is good, but since … Read more
In another turmoil in the market, Netflix announced it had chosen Microsoft as its advertising partner and sales partner. Microsoft Chairman and CEO Satya Nadella confirmed the news via Twitter on Tuesday, July 13. While Microsoft celebrates this successful partnership, it’s the latest example of Google failing in the advertising market. A brief timeline of … Read more
As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on the searcher experience. Whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates … Read more
So, are you ready to get into wheat beer, sausage and potatoes? I have good news for you! With its large and affluent consumer base, Germany is an attractive market for many businesses. But there is a small problem: you need to localize. What is localization, you ask? Well, it has a lot to do … Read more
Google Ads is rolling out some new features, including a way for businesses to easily create video ads. Google Ads Liaison Ginny Marvin announced that video creations are now available in the Asset Library: We’ve been working on making it easier for businesses of all sizes to create high-quality video ads. Video creation is now … Read more
Google’s Multitasking Unified Model (MUM) algorithm is now able to identify when multiple high-quality sources agree on the same fact. This MUM update is part of a major effort to improve online information literacy. A Google-backed survey conducted by the Poynter Institute found that 62 percent of respondents encountered false or misleading information on a … Read more
Is aligning SEO goals with multiple teams and departments like herding cats? To add fuel to an ever-extending timeline, you may have uninformed stakeholders who also need to provide their input. Marketing, SEO, and content teams share many of the same goals, but how aligned are you in creating timely and consistently effective content? Time … Read more
Over the past few years, COVID has changed the way businesses host special events and engage with customers and communities. Special events have changed, and time-sensitive activities have a more flexible virtual perspective. Raising awareness and gaining engagement through paid search and social advertising is exactly in line with promotions. Think of business event promotions … Read more
Search isn’t just about matching keywords – even more so when we’re talking about semantic search. Semantic search is about finding the right information for the searcher at the right time. It’s not just about finding the right keywords and concepts and speculating about how searchers will interact with the results. Artificial intelligence (AI) re-ranking … Read more
Are your Instagram posts not delivering the expected results? Then maybe you need to think about re-strategizing and developing a content plan. A content plan can help guide how you publish your content, make sure you hit certain goals and help your content perform better. In this guide, you’ll learn how to create a content … Read more